Retail & Consumer

One connected platform, one source of truth, clear indication of growth

How we helped Jernia turning its own data into unique customer experiences

Digital Commerce,

NoA Ignite — The digital consultancy that delivers

Challenge
Jernia set out to modernise a complex commerce operation spanning multiple business processes, sales models and interconnected systems. The goal was a more streamlined setup built on proven retail practices, delivered within a fixed timeline.
Solution
We mapped Jernia’s complete commerce operation and created the blueprint for new processes, a connected technology landscape and a rebuilt storefront on Adapt. Architectural leadership, retail expertise and close collaboration kept every part of the programme moving in the same direction.
Impact
Jernia now has clearer processes, less manual work and a scalable commerce foundation that makes it easier to develop new capabilities and respond to change. Early results also indicate clear indication of online growth.
Tech
- CMS & Content
  Sanity
- Hosting & deployment
  Cloudflare
- OMS/Commerce
  Omnium
- Other tech
  Occtoo
- PIM
  Bluestone
- Payment
  Walley

With 125 owned and franchised stores alongside its online business, Jernia is a familiar presence across Norway and a household name to Norwegian shoppers. Its commerce operation spans physical and digital channels, B2B and an extensive franchise network, with early results providing a clear indication of online growth.

Jernia set out to modernise how commerce worked across the organisation. The ambition was to create a more streamlined setup based on proven retail practices, covering orders, payments, purchasing, campaigns and financial flows across the business.

The project had high internal visibility, significant complexity and a firm deadline. Jernia looked for a partner with local presence, deep experience and a collaborative way of working, and chose NoA Ignite for the transformation.

Choosing NoA Ignite was an important decision we made. The project was highly complex and demanding, but the team was with us all the way.

— Palas Roychowdhury

Tech Manager at Jernia

NoA Ignite has been a strong and professional partner throughout the project. They have supported us while also challenging our thinking when needed, bringing valuable expertise and perspective to the collaboration. Together, we have delivered solutions for Jernia’s Omnium integration that are robust, future-oriented and aligned with industry best practices.

— Ina Kristin Haugen

CMO at Jernia

Modernising a complex and fragmented  commerce operation

Jernia’s commerce operation depended on between 10 and 15 interconnected systems covering ERP, product information, order management, payments, shipping, stores and warehouse operations.

Processes had evolved across digital commerce, physical stores, B2B and franchise operations. Jernia wanted to streamline this setup using proven retail practices, reducing manual work and unnecessary customisation.

Much of the knowledge about the systems sat with experienced employees rather than in formal documentation. The order management system, storefront and payment provider also needed to be implemented in parallel.

The transformation affected customer orders as well as how stores purchased and replenished stock. The new setup needed to bring these flows together in a more streamlined and consistent way.

Connecting processes, platforms, and people

The project began with four intensive weeks of workshops, bringing together Jernia’s internal stakeholders and every technology partner in the ecosystem. Together, we mapped complete business flows, from checkout and fulfilment to purchasing, finance and accounting.

Opening the process to expertise from across the organisation and partner network helped us challenge legacy ways of working, identify proven retail practices and agree on the best solution for the business. It also created a shared blueprint that kept every system, team and partner moving in the same direction.

Working alongside Jernia’s team in Oslo helped turn operational knowledge into decisions quickly. As new needs emerged, the right specialists could be added without slowing the delivery.

We provided the architectural overview across the programme, translating business needs into technical decisions and giving every partner a common direction. This was critical in an environment where up to 15 systems needed to exchange the right information at the right time.

Omnium’s order management system became the operational centre of the new solution. It connects orders, products, prices, inventory, returns and purchasing across Jernia’s online store, B2B operation and store network.
The OMS also supports a significant part of Jernia’s internal commerce. Owned and franchised stores use the setup to purchase and replenish stock, connecting store operations with the same product, order and inventory flows used elsewhere in the business.

The architecture prepares Jernia to bring point of sale into the same setup over time. This creates a path towards a unified omnichannel experience, where digital commerce and physical stores work through the same order, product, price and inventory backbone.

The storefront was rebuilt using Astro and Svelte, with improvements to key customer journeys including product pages and click and collect.
Adapt Accelerator provided a proven foundation for modern composable commerce. With core capabilities already covered, development could focus earlier on the customer journeys and functionality that make Jernia’s business distinctive.

For Jernia, this contributed to a shorter implementation and lower project cost. Adapt also includes managed hosting through Cloudflare, providing a fast and cost-effective operating setup with low operational overhead.
The result is a flexible platform that can continue to evolve as Jernia adds new services, channels, and AI capabilities.

Building the foundation for AI-powered commerce

AI-assisted and agentic workflows accelerated design and development, helping the team deliver the interconnected platform in five months with consistent architectural oversight.

Work is now underway on a secure framework that makes Jernia’s product, price, order and customer data available to AI. The first planned application is a customer-facing chatbot grounded in Jernia’s own catalogue and expertise.

The same foundation can later support personalised customer journeys, employee assistants and decision support based on sales and product performance. A shared framework allows these services to scale while Jernia retains control of its first-party data and customer experience.

What is Adapt

Adapt Accelerator is our commerce foundation for retailers who want to grow faster, connecting online and in-store sales in one customer experience. It brings together a proven storefront, order management, point of sale, content, and search, with ready-made links to the systems retailers already use. The essentials are in place from day one, so new solutions go live in months, not years, and start earning sooner.

Adapt is an accelerator, not an off-the-shelf product. Every solution carries the retailer’s own brand, and its clean data foundation makes it easy to add AI that personalises the experience and lifts conversion and loyalty.

We host and run Adapt as a managed service, with a fixed monthly price that keeps operating costs low and predictable. As the business grows, individual parts can be replaced without starting over.

Let's talk

A scalable operation, delivered ahead of schedule

The new solution went live one week ahead of schedule after five months of implementation. Early results also indicate online growth. Pricing has been simplified from several ERP price lists to a leaner setup. Campaigns across purchasing, stores, B2B and digital commerce can now be managed through one shared tool. Franchise processes have also been simplified and automated, reducing the manual handling of invoices and credit notes.

The rebuilt storefront delivers better technical performance and improved Core Web Vitals. The managed Cloudflare setup provides an efficient foundation for speed, scalability and continued development.

Early results also indicate growth in Jernia’s online business, adding a positive commercial signal to the operational and technical improvements. Clearer processes and a more standardised platform make it easier for Jernia to introduce new capabilities and respond to changes in customer behaviour, market conditions and business priorities.

We now have a more modern and scalable platform with less manual work. It gives us the flexibility to respond to the market and steer the business much faster than before.

— Palas Roychowdhury

Tech Manager at Jernia

Got a complex commerce setup?

We know how to connect the moving parts and get them working for real. Let’s talk.

Christian Baagøe Schou: Head of Retail Denmark; +4524213585|christian.schou@noaignite.com

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In short

Challenge

Solution

Impact

Tech

What is Adapt

Got a complex commerce setup?

Related case studies

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Svenskt Tenn | A digital flagship for a timeless brand

Gullfunn | Magical customer journeys, built for growth

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One connected platform, one source of truth, clear indication of growth