So, what is a Customer Data Platform?
A customer data platform is software that collects, unifies, and activates customer data from multiple sources. That means websites, apps, CRMs, support systems, and more — all connected in one central place.
It gives your teams a 360-degree view of each customer, making it easier to understand behavior, personalize communication, and act with more precision. It’s a foundation for orchestrating better experiences across every channel, and for doing it at scale.
But not all CDPs are the same. Some focus more on marketing execution. Others are geared toward data management. Choosing the right one starts with knowing what you need.