Why digital transformation needs direction
Let’s start with the obvious question. If transformation is so important, why do you need a roadmap to do it?
Because this isn’t a quick fix. It’s one of the most complex challenges your business might ever face. And the bigger the company, the more parts you have to align—from people and processes to physical systems and tools.
Think of a roadmap as your compass. It shows what to prioritize, how to coordinate across teams, and which outcomes matter most. Whether you’re updating a process or overhauling an entire business model, the roadmap keeps you focused and aligned.
At its core, digital transformation means shifting from analogue to digital. It touches every part of your organization, from IT and marketing to HR and manufacturing. And while buzzwords like AI, automation, and cloud computing get the spotlight, they’re only valuable if they’re used to solve the right problems.
To figure out what’s right for your business, you’ll need a strategy.