Retail & Consumer
Where the experience begins
How we helped ZOO inspire visits and move faster behind the scenes
In short
Challenge
ZOO needed a website that could do more than provide information. It needed to spark curiosity, inspire visits, and give stories about their important work with animals, conservation, and knowledge more room online. Behind the scenes, the team needed more freedom to create, test, and launch new content.
Solution
We redesigned the digital experience around the full guest journey, bringing the animals closer and making inspiration, content, and visit planning work better together. Behind it, a modular Umbraco 17 setup gives the team more freedom to shape and evolve the experience.
Impact
The first results after launch show a clear shift. More visitors are exploring the site and making it through to purchase. At the same time, the team has greater freedom to launch new initiatives and keep evolving the experience.
Tech
CMS & CONTENT
Umbraco 17
FRONTEND
NEXT.JS
HOSTING & DEPLOYMENT
VERCEL
MARKETING AUTOMATION
KLAVIYO
TICKETING
VENUE MANAGER
Sessions
+19%
Page views
+51%
Registered purchases
+397%
GA4-Tracked revenue
+406%
We’re really happy with and proud of the new Zoo.dk. Working closely with NoA Ignite, we’ve created a modern, flexible platform that gives us a strong foundation for developing the digital guest experience and telling more stories about ZOO, our animals, and our conservation work.
— Camilla Kjelder Rasmussen
Sales and Digital Specialist, ZOO
Build a platform your team can grow with
For ZOO, that means more freedom to create, test, and keep evolving the experience.
We build digital platforms around the people who use them and the teams who run them. Easy to work with. Ready to keep evolving.
- Lasse Breiner Vakgaard
- Commercial Director Denmark
- (+45)42133419|lv@noaignite.com
