Retail & Consumer

Where loyalty fits the shopper

How we helped Dagrofa build loyalty that lives in the everyday

Strategy & Advisory,

NoA Ignite — The digital consultancy that delivers

Challenge
Dagrofa's custom-built loyalty solution could no longer keep pace with a competitive market or support the distinct identities of its grocery brands — requiring a flexible, future-ready replacement.
Solution
Working in a phased approach, we led the technology assessment, and integrated the final selected solution across Dagrofa's stack, launching a pilot before rolling out tailored loyalty apps for MENY and Min Købmand.
Impact
The pilot demonstrated clear economic impact and strong customer satisfaction. The rollout began with MENY and expanded across Dagrofa's brands, giving the business a scalable loyalty platform built for growth.
Tech
- Loyalty & promotions
  Talon.one
- coupons & vaouchers
  talon.one
- Mobile
  iOS & Android

Building the foundation for modern loyalty

Dagrofa teamed up with NoA Ignite to upgrade its loyalty technology. Through a practical, phased approach, we worked together across three core tracks.

First, we identified and detailed requirements and use cases, ensuring the loyalty platform’s technical capabilities were directly aligned with Dagrofa’s broader marketing strategy. From there, we researched and evaluated commercial solutions, assessing which platforms offered the flexibility and scalability to meet their ambitions.

Following the assessment, we led the selection of Talon.One as Dagrofa’s loyalty and promotion platform, chosen for its ability to customise campaigns not just per brand, but down to individual store level. We then designed and integrated the technology into Dagrofa’s existing IT landscape, establishing strong data governance and clean, reliable data flows across systems.

To validate the approach before full rollout, we collaborated with Dagrofa to develop and launch a pilot, which demonstrated both the economic impact and the customer satisfaction potential of the revised programme.

The rollout began with MENY and extended to other Dagrofa brands. The result: distinct loyalty apps for MENY and Min Købmand, available on iOS and Android. Different in experience. Unified in structure.

A loyalty platform built to scale

The pilot delivered. It proved the new loyalty concept worked, commercially and for customers, and gave Dagrofa the confidence to scale.

The subsequent rollout, starting with MENY’s retail stores, quickly gained traction. Both apps became part of the daily shopping routine for thousands of customers across Denmark. Offers are checked, discounts are used, and loyalty delivers real value in real moments.

For Dagrofa, the value goes well beyond downloads. The new platform strengthens customer relationships, reinforces brand differentiation, and delivers measurable business results. MENY stands stronger as a premium destination. Min Købmand is more firmly established as the local favourite. And behind it all, Dagrofa now has a scalable, insight-driven loyalty platform, with the power and flexibility to grow with the business.