Retail & Consumer

From national treasure to digital powerhouse

How we helped The Royal Mint turn legacy into lasting digital value

Digital Products & Platforms,

NoA Ignite — The digital consultancy that delivers

Challenge
The Royal Mint’s old platform was slow to update and hard to scale. It didn’t reflect the brand or support global growth.
Solution
We built a faster, flexible setup that connects story with sales. The team can now launch, update, and grow without friction.
Impact
The platform now handles major peaks with ease. Checkout flows were simplified, real-time pricing added, and publishing became faster for the team.
Tech
- CMS
  Optimizely CMS
- E-commerce
  Optimizely Customized Commerce
- Data platform
  Optimizely Data Platform
- CRM
  Microsoft Dynamics

Hits in the 12 hrs
1400k
Transactions in the 12 hrs
12000

Crafted with care, built to scale

We didn’t start with technology. We started with people. Side by side with The Royal Mint team, we mapped every friction point. Publishing was slow. Checkouts dropped. We uncovered what blocked growth. Then we built a platform to clear the way.

At the core sits a modern, composable setup powered by Optimizely’s Digital Experience Platform. It connects content with commerce, simplifies operations, and gives internal teams full control to move faster.

From there, we reimagined the entire experience. Every touchpoint sharpened. Every journey aligned. Now, The Royal Mint can tell deeper stories, launch quicker, and sell smarter. It also supports multiple sites and catalogues within a single Optimizely instance—making it easier to manage content, commerce, and product data across different domains.

And it’s built for more than today. The platform is ready to grow across regions, audiences, and business models. Supporting both B2C and B2B without extra weight.