Retail & Consumer

From outfitter to online powerhouse

How we helped Outfit International launch two distinct brands on one powerful platform

Seeland online store showcasing stylish weatherproof hunting gear including flat cap, gloves, and beanie.

Brand & Experience Design,

NoA Ignite — The digital consultancy that delivers

Challenge
Outfit International needed two distinct e-commerce experiences for Härkila and Seeland, built on one platform, without compromising on brand or scale.
Solution
We designed and developed two flagship stores on a flexible, composable setup. Unique on the surface, shared at the core, and easy for teams to manage.
Impact
E-commerce revenue increased by 43 percent. Returns dropped. Internal teams now work faster, update content more easily, and manage both brands from one system.
Tech
- CMS
  Sanity
- Commerce Platform
  Centra
- Experience Data Platform
  Occtoo
- Product Information Management
  Inriver

E-comm revenue
+ 43 %
Number of orders
+ 36 %
Average basket size
+ 7 %
Returns
- 6,5 %

Scaling without compromise starts here

We helped Outfit International build a flexible digital setup where brand identity and business performance go hand in hand. If that’s what you need too, we’re ready when you are.