Energy & Utlities

A connected energy experience powering the green transition

How we helped DCC Energi turn data into intelligent, customer-centric journeys

NoA Ignite — The digital consultancy that delivers

Challenge
Berlingske Media needed to manage customer engagement across multiple brands while ensuring compliance with strict data privacy and consent requirements in a digital-first media landscape.
Solution
We acted as strategic advisors on Salesforce Marketing Cloud, designing a scalable multi-consent framework that enables compliant, personalized communication across brands, channels, and customer touchpoints.
Impact
A unified engagement model that strengthens customer trust, enables more precise targeting, and creates a scalable foundation for activation across the full media portfolio.

DCC Energi is undergoing a significant transformation. From a traditional energy provider to a modern, customer-centric organisation supporting the green transition.

As the business expands beyond traditional energy products to include electricity, EV charging, and renewable solutions, customer relationships are becoming increasingly important. Customers expect relevant communication, personalised experiences, and guidance that helps them make informed decisions about their energy consumption.

At the same time, customer and behavioural data existed across multiple systems, making it difficult to create a connected view of each customer and deliver consistent experiences across channels.

The ambition was clear: create a foundation where data could actively drive customer engagement, helping customers make smarter and more sustainable choices throughout their journey.

Customer data was scattered across different systems

Delivering on that ambition required overcoming several challenges.

Customer data was distributed across multiple systems, limiting visibility into customer behaviour and making it difficult to create a unified view of each customer in real time.

Marketing activation relied largely on static segmentation, reducing the ability to respond to changing customer needs, behaviours, and lifecycle events.

At the same time, the green transition introduced new expectations. Customers needed relevant guidance towards more sustainable products and services, requiring communication that could adapt to individual circumstances and preferences.

The result was a gap between the potential of the available data and the customer experience it could support.

Bringing the data together to make every message more relevant

We designed a connected architecture that brings data, insight, and activation together in one ecosystem.

At the foundation sits a modern enterprise data warehouse, providing a scalable and reliable source of customer and behavioral data across the organization.

This foundation was connected directly to Salesforce Data Cloud, enabling real-time unification of customer profiles and continuous activation of customer data. Salesforce Marketing Cloud was then implemented as the orchestration layer, allowing customer journeys to be activated across channels based on behavior, lifecycle stage, and energy-related insights.

The setup enables customer data to flow seamlessly from ingestion to activation, supporting real-time segmentation, personalized communication, and automated journeys that adapt to individual customer needs and sustainability preferences.

The result is a connected customer engagement engine where insight and activation work as one continuous process.

Helping customers make smarter, greener energy choices

The new setup has fundamentally changed how DCC Energi engages with customers.

Customer journeys are now powered by real-time data, allowing communication to adapt dynamically as customer needs and behaviours evolve. Personalisation has moved beyond individual campaigns to become an always-on capability across channels and touchpoints.

At the same time, marketing operations have become faster, more scalable, and more consistent across the organisation, enabling teams to activate customer insights more effectively.

Most importantly, DCC Energi can now play a more active role in supporting the green transition. By combining customer insights with intelligent activation, the organisation is able to guide customers towards more sustainable choices and increase the adoption of renewable energy solutions.

Ready to turn your customer data into action?

DCC Energi turned scattered data and static segments into connected customer journeys and real-time engagement.

The result is stronger customer relationships and better support for more sustainable energy choices.

Martin William Frederiksen: Former CEO Deep; (+45)31563470|martin.frederiksen@noaignite.com

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A connected energy experience powering the green transitionA connected energy experience powering the green transition

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Challenge

Solution

Impact