Information Technology
From friction to loyalty on autopilot
How we helped CBB turn churn into a competitive advantage
In short
Challenge
CBB had strong loyalty and a trusted brand. But customers still left. They needed more than churn alerts. They needed to understand why—and fix it.
Solution
We built the Striker Framework. It maps journeys, finds hidden friction, and guides fixes fast. Real-time data and focused sprints turned risk into loyalty.
Impact
Churn dropped by 42%. Nearly half of detractors became promoters. Communication grew sharper and more human. Loyalty deepened, giving CBB a true competitive edge.
Want to keep more of your customers by design?
We helped CBB move from churn prediction to journey optimization—cutting losses and boosting loyalty. If you’re ready to do the same, let’s talk.
- Jesper Wolff
- CSO NoA Ignite Group
- (+45)41781315 |jesper.wolff@noaignite.com