Turn connected data into action with Data 360
Most organizations do not lack data. They lack connection and activation. Information is spread across CRM systems, data lakes, commerce platforms and legacy tools. Reports are generated and dashboards are reviewed, yet context remains incomplete and action is delayed.
A unified foundation for data-driven decisions
Data 360 unifies customer and operational data across systems in real time, creating a harmonized and persistent layer where identities, behaviors and transactions are connected. Instead of simply moving data between systems, it makes information usable where it matters, giving teams a shared and reliable view of the data they rely on. With a unified foundation, organizations can move beyond static reporting and start acting on insights as they emerge, turning scattered information into faster decisions, more relevant engagement and more reliable AI.
What you can connect with Data 360
List of all cases
Activation layer
Integration platforms move data between systems. CRM platforms record interactions. Data 360 connects and activates. It creates a unified layer that harmonizes data from across your ecosystem and makes it actionable inside Salesforce. Instead of working with isolated records or delayed syncs, your teams operate on connected and continuously updated insight. Data becomes a driver of workflows, automation and personalization in real time.
Unified identities
Customers generate signals everywhere. On your website. In commerce. In service. In sales. Data 360 stitches these signals together into unified identities. Anonymous behavior can be linked to known profiles. Historical transactions combine with live engagement data. The result is a complete and continuously updated customer view that every team can rely on. No fragments. No partial context. Just one shared understanding.
Real-time activation
Insight matters most in the moment. Data 360 detects behavioral events as they happen and can trigger immediate action. A cart is abandoned. A renewal approaches. A high-value lead re-engages. Instead of waiting for batch processing, workflows and automations activate instantly. Marketing, sales and service respond while relevance is high and opportunity is present. Data shifts from reporting what happened to influencing what happens next.
Zero-copy architecture
Traditional data architectures often require copying information into new systems, increasing cost and complexity. Data 360 can read and activate data directly from external data platforms such as Snowflake or AWS. Your information remains in its original source while still being used inside Salesforce. This reduces duplication, protects data integrity and builds on your existing investments.
Trusted AI
AI is only as strong as the data behind it. Data 360 provides Salesforce Einstein with unified, real-time context across systems. Predictions, recommendations and automated actions are based on complete and accurate information. When AI operates on connected data, decisions become more precise and communication more relevant.
Data visualization & analytics
Data 360 connects and activates data. Tableau makes it visible. Tableau transforms complex datasets into intuitive dashboards that reveal patterns across operations. Predictive analytics and AI-driven insights highlight trends and suggest where action is needed. As one of the few certified Tableau partners in the Nordics, we help organizations move beyond static reporting and toward decisions that genuinely move the business forward.
You’ll know us by the company we keep
