Svenskt Tenn marked its 100th anniversary with a bold digital move. Together with Barkas, NoA Ignite and Letters from Sweden, the brand unveiled a redesigned e-commerce platform that blends world-class functionality with storytelling flair.
The new site mirrors the elegance of Svenskt Tenn’s iconic Stockholm store while opening the brand to a global audience. Customers now experience smoother navigation, a refined checkout, and enriched content that showcases both products and design heritage. With video, archival material and editorial features, the platform acts as a true digital flagship — celebrating artistry while enhancing accessibility.
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