NoA Ignite racks up more accolades through Optimizely’s Most Valuable Professionals program

Digital platforms & CMS,

Helping NoA Ignite clients unlock the full value of the Optimizely One platform

As a Senior .NET Developer, Michał is a digital experience leader who is wholly focused on helping NoA Ignite clients unlock the full value of the Optimizely One platform. He combines deep technical expertise with a sharp business perspective, and works at the intersection of platform capability, customer experience, and measurable growth.

An active contributor to the Optimizely community, Michał is passionate about thought leadership, knowledge sharing, collaboration, and helping teams navigate their Optimizely journey with greater clarity, confidence, and impact.

For example, his four-part Going Headless series lays out how Optimizely Graph can enable content to be created and stored in the backend but delivered through APIs. This is bringing clients heightened front-end flexibility, improved scalability and performance, faster development cycles, and more robust, future-proof architectures.

He’s also always one step ahead on everything new within Optimizely – especially when it comes to building and integrating custom AI-powered tools with Optimizely Opal.

I’m over the moon to share that I’ve been recognized as an Optimizely Most Valuable Professional (OMVP) – Gold in Technology. It’s a huge honour to be part of such an amazing community and contribute alongside so many talented people working with Optimizely every day. Really looking forward to continuing to learn, share knowledge, and push the platform forward together.

— Michał Mitas

Senior .NET Developer, NoA Ignite

Driving powerful growth and creating unstoppable digital experiences with Optimizely

As Lead CMS Advisor and Team Manager at NoA Ignite, Elisabeth helps clients drive powerful growth and create unstoppable digital experiences with Optimizely. She has built over 15 years of experience across content strategy, editorial operations, and enterprise CMS transformation, and combines deep operational knowledge with a strong strategic perspective on digital growth.

She specializes in aligning technology, teams, and content to create measurable impact at scale. Her particular focus is on modern content operating models and the role of AI in shaping the next generation of digital experience.

Heading further into 2026, Elisabeth is most excited about the upcoming CMS 13 release, which will introduce the new Core CMS approach, and bring together fresh capabilities designed for both PaaS and SaaS platforms. She’s also passionate about Opal and unlocking the potential of agent-driven workflows to deliver real-time savings, stronger quality assurance, and entirely new possibilities for research and domain expertise.

I’m proud to join the Optimizely Most Valuable Professional (OMVP) program as a Silver OMVP in Strategy. The OMVP program recognizes people who actively contribute to the Optimizely community by sharing knowledge, challenging ideas, and helping others unlock more value from the platform. It’s a privilege to become part of it.

— Elisabeth Oruba

Lead CMS Advisor, NoA Ignite

An award-winning Optimizely partner powered by passionate, growth-driven people

Michał and Elisabeth are part of NoA Ignite’s team of over 100 Optimizely consultants – all of whom are laser-focused on helping our clients move faster, perform better, and grow with confidence. It’s these passionate people that have made NoA Ignite the European Optimizely partner of choice.

As the winner of Optimizely’s 2025 Solution Partner of the Year, we’re experts across the entire Optimizely DxP: Content Management, Commerce, Experimentation, Data Platforms, and Content Marketing Platforms. But most importantly, we apply this expertise to deliver real results – helping brands like The Royal Mint, NA-KD, COOP, SATS, and Allente lift conversion rates, loyalty, and lifetime value with Optimizely-based platforms.

If you’re looking to get the most out of Optimizely’s DxP for your customers, get in touch with us now.

Real experts drive real results

Go with the people Optimizely trusts.

And create digital experiences that deliver.

Grzegorz Kałucki: Commercial Director Poland; (+48)664025979|grzegorz.kalucki@noaignite.com

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NoA Ignite racks up more accolades through Optimizely’s Most Valuable Professionals programNoA Ignite racks up more accolades through Optimizely’s Most Valuable Professionals program