From complexity to clarity
In collaboration with PA Consulting and BAMA’s internal team, we helped design a digital platform that turns logistics complexity into intelligent action.
With deep involvement from BAMA’s transport planners, we focused on creating tools that translate advanced optimization into an interface that feels natural to use. It’s tech with traction—smart where it needs to be, and human where it counts.
“We’ve managed to take a very complex problem and, using data and algorithms, create a simple solution that delivers significant, concrete value for both BAMA and our customers,” said Hans Martin Espegren, Head of Data Science at BAMA.
“Our solution provides reduced costs, lower carbon emissions, and fresher fruit and vegetables in stores.”
“This is a truly dedicated group of people with a genuine passion for creating innovative solutions for both people and the planet,” said Edvard Liodden, designer at NoA Ignite.
“People like that are incredibly inspiring to work with.”