Dreamforce 2026: From San Francisco to the Nordics

Our Salesforce experts are heading to Dreamforce. Then we’re bringing the insights that matter back home.

Dreamforce came with big announcements, new capabilities, and plenty of ideas about what’s next. As the technology connects, are businesses ready to work the same way?

That’s one of the questions we’ll explore at our local Dreamforce debriefs across the Nordics.

What we will cover:

Dreamforce 2026, distilled: the announcements that matter most, from AIforce (Claude) and Agentforce 2.0 to Contentful, and what they mean for your business.
AIforce up close: AI that works inside the tools your teams already use, with no extra tab to open. See why that's a bigger shift than a model swap, and where Salesforce is heading next.
Meet Qualified x Salesforce: what the integration adds to the Agentforce ecosystem, and where it creates value.
Contentful and the content layer: why content is becoming the fuel for agentic AI, and how Contentful connects your content to Salesforce so every channel and agent draws from the same source.

Save your seat

Dreamforce to you. Five cities. Find yours.

Copenhagen – 29 September

Breakfast from 8:30 at NoA House. From 8:45–10:00, we’ll cover the key Dreamforce takeaways, with demos of Claudeforce and Qualified and time for discussion.

Aarhus - 30 September

Join us at Arla’s office at Sønderhøj 14 from 14:00–17:00 for key Dreamforce takeaways, demos of Claudeforce and Qualified, and discussion around what’s next for Salesforce.

Stockholm – 6 October

Breakfast starts at 8:30 at NoA House. From 8:45–10:00, join Carl Tobias Vahlström and Marc-Lucas Pettersson from Salesforce, alongside Mats Hellström from Contentful.

Oslo – 7 October

Join us for breakfast at NoA House from 8:30. From 8:45–10:00, hear from René Selvig and Kristin Fossum Eriksen from Salesforce.

Helsinki – 21 October

Breakfast from 8:00 at NoA House. From 8:30–10:00, Mats Hellström from Contentful, Perttu Monthan from NoA Ignite and Uchenna Väänänen from Salesforce take the stage.

Save your seat at your local Dreamforce to You

Get the highlights, see new capabilities in action and dig into what matters for your business.

What you can expect

• Key takeaways you can act on, from our days on the ground at Dreamforce.

• The announcements and releases worth knowing.

• Demos of new capabilities across Salesforce and Contentful, and what’s ready to use today.

• Our take on what it all means for your business.

• Plenty of room for questions and discussion with our Salesforce experts.

Meet our Dreamforce experts

Niklas Hartog and Lukas Lunow are bringing their Salesforce expertise to our Dreamforce debriefs across the Nordics. Meet them for fresh insights, practical perspectives and a closer look at what Dreamforce means for your business.