Government & NGO

Built for clarity, made to move

How we built Sporveien’s digital backbone for the future

Brand & Experience Design,

NoA Ignite — The digital consultancy that delivers

Challenge
Sporveien’s old websites were hard to use, lacked universal design, and didn’t showcase the company as an attractive employer. This made it difficult for users to find information and for potential employees to discover career opportunities.
Solution
We rebuilt the platform on Optimizely DXP with better speed, stronger security, full accessibility, and a new content strategy supported by training and governance.
Impact
Sporveien now has a modern and user-friendly platform to build from. The new solution improved accessibility, doubled the response time, and increased user engagement — while making it easier and quicker to publish content.
Tech
- CMS
  Optimizely DXP
- Cloud Platform
  Azure

Content-driven design with accessibility at the core

We had three goals: Clarify Sporveien’s position, strengthen its appeal as an employer, and make communication with the public easier.

The websites were rebuilt around real user needs. A new information architecture, simplified navigation, and fresh content in a clear language made it easier to find, understand, and act. Contact became straightforward with unified, user-friendly forms.

We built the new solution on Optimizely DXP, bringing stronger security, faster performance, and full mobile adaptation. Accessibility was built in from the start. Editors got flexible tools and smoother workflows, supported by a new content strategy, editorial model, and governance framework. We also trained Sporveien’s team in clear language, digital writing, and publishing in Optimizely — building lasting competence to manage content with confidence.

New user-friendly and universally designed websites

Sporveien’s websites are now modern, accessible and reflect the brand and role as an important player in the future of mobility. Users navigate faster, search gives results, and content in clear language helps visitors find what they are looking for. External visibility has improved, and internal editors now update and adapt the sites with far greater ease.

The new platform has doubled site speed, delivered top ratings for both security and accessibility, and given Sporveien a solid, cloud-based foundation to grow. This means faster access and a more inclusive experience for their users. Most importantly, contact with the company is now easier — and the number of inquiries has increased significantly, especially in areas such as lost and found.

Alongside the technology, Sporveien has raised its editorial standards and built stronger internal competence. The organization is better equipped, the reputation stronger, and the websites now truly serve both users and editors.

The website is both universally designed and written in plain language. This helps us achieve our ambitious goals of improving our reputation, increasing our attractiveness as an employer, and facilitating dialogue with residents.

— Liv Skotner

Head of Digital Communications, Sporveien

Clarity that moves people

We helped Sporveien build a faster, safer, and more accessible digital presence—one that works for each user, every day.

Need a platform that builds trust and delivers clarity? We’re ready when you are.

Rune Foyn: Commercial Director Norway; (+47)40854831|rune.foyn@noaignite.com

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Built for clarity, made to moveBuilt for clarity, made to move

In short

Challenge

Solution

Impact

Tech

Clarity that moves people

Related case studies

Ruter | One platform. Millions on the move.

Bane NOR | From old engines to digital express

Biblioteksentralen | From scattered systems to one strong platform

ung.no | The right support, right when it’s needed

AMK Vestre Viken | When seeing means saving lives

Built for clarity, made to move