Financial & Insurance

AI that accelerates the sales engine

How we helped Hede Capital scale their sales process with Agentforce

AI & Data Solutions,

NoA Ignite — The digital consultancy that delivers

Challenge
Hede Capital was growing quickly and needed to scale sales without compromising quality. Manual outreach to cold prospects absorbed time that should have been spent on qualified business dialogue.
Solution
Together with NoA Ignite, Hede Capital implemented Salesforce Sales Cloud and Agentforce. A digital AI-driven SDR now manages the entire initial lead flow, from first contact to qualification, before handing over to a human sales representative.
Impact
The sales process is now faster, more scalable, and fully trackable through a live dashboard. The team is freed from repetitive tasks and can focus on relationships, conversations, and closing deals. AI is no longer an experiment. It is operational.
Tech
- CRM
  Salesforce Sales Cloud
- Autonomous Agents
  Salesforce Agentforce

AI takes the first conversation

Together with NoA Ignite, Hede Capital implemented an AI-driven setup built on Salesforce Sales Cloud and Agentforce.

At the center sits Agentforce SDR, a digital sales representative designed to manage the entire initial lead flow. From first outreach to follow-up and qualification, the AI handles the dialogue until genuine interest is confirmed.

The process is structured and reliable. First, an initial email is sent. If no response is received, a follow-up is triggered. The AI responds to incoming questions in real time.

When interest is confirmed, the lead is handed over directly to a human sales representative to finalize the membership activation.

The early stages are fully automated. The human touch remains where it matters most.

Implementing AI agents requires both technical precision and trust. Agentforce SDR. was a new product at the time, which meant building and learning in parallel.

The project with Hede Capital has been an exciting journey where we truly got to leverage the power of Agentforce. Implementing AI agents is challenging, and it requires strong trust in us as a partner and in the technology provider. We are very grateful for the confidence Hede Capital placed in us and look forward to continuing the journey together.

— Viktor Sundin

Head of Salesforce at NoA Ignite

NoA Ignite was sharp from the start and gave us the confidence to leap. Even though Agentforce SDR was a completely new product, they showed curiosity and quickly understood our needs. Working with a partner to get started with AI has been crucial so that this doesn’t become just another project on the drawing board. We encountered early challenges, as is often the case with new technology, but the process was solution-focused throughout. They challenged us as a client in a way that made the final result even stronger.

— Patrik Olson

CEO of Hede Capital

Taking AI from experimental to operational

Seeking a speedy, scalable sales process? This is our specialty.

We free your people from repetitive tasks so they can focus on what really matters. Relationships, conversations, and closing deals.

Niklas Hartog: Partner Director Salesforce; (+46)703923578|niklas@axenon.se

Facing complexity? We’re ready to listen.

Big idea? Strategic challenge? Emerging vision? Whether you’re crystal clear or still shaping the path, we’re ready when you are. Leave your details, and we’ll get back to you shortly.

AI that accelerates the sales engineAI that accelerates the sales engine

In short

Challenge

Solution

Impact

Tech

Taking AI from experimental to operational

Facing complexity? We’re ready to listen.

AI that accelerates the sales engine