Retail & Consumer
Making one commerce setup work for two brands
How we helped EQPE take its digital commerce experience forward
In short
Challenge
EQPE needed a new e-commerce experience. Instead of starting from scratch, the challenge was to build on SkiStarshop’s existing setup while giving EQPE its own frontend, content and expression.
Solution
We created the frontend for EQPE and integrated it into the existing commerce setup, reusing technology and functionality where it made sense while keeping the experience distinct.
Impact
More functionality can now benefit both brands, reducing duplicated work and making future development more efficient while SkiStarshop and EQPE remain different experiences for customers.
Tech
Commerce
Brink Commerce
CMS & Content
Storyblok
PRODUCT DISCOVERY
VOYADO ELEVATE
PIM
Shoplab
This setup allows us to deliver strong customer experiences without spending time on duplicated work behind the scenes. Instead, we can focus our time on actually developing the business, moving faster, and continuing to grow.
— Lina Philippsthal
E-commerce Manager, SkiStarshop.com and EQPEstore.com
Commerce built to keep moving
Your commerce platform should make change easier, not stand in its way.
We help you get more from the technology you already have, build what’s missing and create commerce experiences that keep getting better.
- Kristina Murray
- Head of Retail
- (+46)703133371|kristina.murray@noaignite.com
